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Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
What are the major (as opposed to minor) reasons that motivate people to try to look their best? The top three motivations given across 22-countries are:
The study also shows:
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AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
An in-depth examination of the debate around the impact of Brand Purpose and Brand Values.
GfK’s Map of the Month for June shows the retail turnover growth rate in 31 European countries in 2021.
Maximizing the potential of premium in challenging times. Get the insights on market performance in Q2 2022 and learn how to the right premiumization ...