Radio Audience Measurement in the era of the Connected Consumer
Connected Consumers are able to consume media in a variety of ways across platforms and devices. This poses a very real challenge for all types of media measurement including radio audience measurement (RAM).
Broadcasters, media agencies and advertisers require robust and representative intelligence on radio audiences, so we must keep pace with the technology that gives rise to changes in the way that people listen to radio.
In this paper, we're going to outline some of the different approaches to RAM, the new technologies, and their advantages and disadvantages.
Click here to download our white paper and to read more about the future of radio measurement