São Paulo, 14.08.2020
Channel borders are blurring and the shopper journey will be more Phygital than ever. The concept of home and mobility have been changing dramatically in the last few months and the outcome of this process will disclose a more demanding, informed and empowered consumer. The P³ (post-pandemic person) will be continuously searching for more quality of servicing and Phygital experiences, which means more convenience and balance between what used to be physical and online purchasing journeys.
More on this exciting new times in this webinar with Fernando Baialuna, GfK director.