Optimize your retail leaflet promotions to deliver greater ROI

With a few key considerations, you can optimize your leaflet promotions to deliver greater ROI. We've identified the top five factors for creating effective leaflet promotions. These include thinking in terms of value and, more importantly, what customers perceive as value when defining your promotion.

Don't fall into the trap of thinking price first and lowering prices. They also include ensuring your product is available at the right time and in the right place when it's advertised.

Take a look at our 'Creating effective leaflet promotions: Top five factors' infographic'.


Are you interested in more information?

Register to download our interactive white paper "Optimize your below-the-line marketing spend".

Download our interactive white paper now

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more


View all Insights