Optimize your retail leaflet promotions to deliver greater ROI

With a few key considerations, you can optimize your leaflet promotions to deliver greater ROI. We've identified the top five factors for creating effective leaflet promotions. These include thinking in terms of value and, more importantly, what customers perceive as value when defining your promotion.

Don't fall into the trap of thinking price first and lowering prices. They also include ensuring your product is available at the right time and in the right place when it's advertised.

Take a look at our 'Creating effective leaflet promotions: Top five factors' infographic'.


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