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Insights

Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.

 

30.05.2016

Omnichannel shopping becomes the new normal in APAC

Connected Consumers in APAC seek the best of both worlds. Shoppers in China are the most likely to embrace omnichannel shopping – seven in ten (71%) shop both online and in-store. Australian shoppers are the most likely to shun online: almost two thirds (62%) shop exclusively in-store. In contrast, Indian’s lead the way in online shopping with almost one quarter (23%) shopping the category exclusively online. Find out more in our latest infographic.

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