Omnichannel retail strategies: Why one size does not fit all

Where do I find them?

Our global research shows that shoppers behave very differently by country so a one-size-fits-all multichannel approach simply won't deliver for you or your customers.

As customers change their priorities and the way that they shop, new retail models are emerging at overwhelming speeds. We examine where retailers will find tomorrow’s shoppers and how they can anticipate, activate and satisfy shoppers demands, creating a seamless shopping experience across all channels while still making a profit.

A successful retail strategy today relies on understanding your shoppers' needs so that your brand appears in the right way, and at the right time.

For more information about tailoring your strategy for the local market, read the blog: "Where do I find them?"

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 29.10.2020


    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

  • 19.10.2020


    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020


    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

View all Insights