Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.



Omnichannel retail strategies: Why one size does not fit all

Where do I find them?

Our global research shows that shoppers behave very differently by country so a one-size-fits-all multichannel approach simply won't deliver for you or your customers.

As customers change their priorities and the way that they shop, new retail models are emerging at overwhelming speeds. We examine where retailers will find tomorrow’s shoppers and how they can anticipate, activate and satisfy shoppers demands, creating a seamless shopping experience across all channels while still making a profit.

A successful retail strategy today relies on understanding your shoppers' needs so that your brand appears in the right way, and at the right time.

For more information about tailoring your strategy for the local market, read the blog: "Where do I find them?"

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