You are on the global GfK website. Visit our local website for more offerings and information in your country.


My mobile is quickly becoming my most important shopping tool

Mobile is revolutionizing shoppers’ expectations of convenience

Convenience is now defined by connectivity. Continually connected consumers are turning to their mobile devices to research and complete their purchases on the go.

Consumers in China and India (74% and 75% respectively) are well ahead of the curve, agreeing that their mobile device is their most important shopping tool. Europe trails behind, but, at 35%Britain keeps pace with the global average of 34%.

With the trend increasing steadily year on year and 3G and 4G connectivity continually improving worldwide, we expect mobile to become an increasingly indispensable shopping tool to consumers globally.


>> Explore the Future of Retail.

Related Products

  • gfknewron

    AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

    Read more
  • gfknewron Predict

    AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

    Read more
  • gfknewron Market

    Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

    Read more


View all Insights