My mobile is quickly becoming my most important shopping tool

Mobile is revolutionizing shoppers’ expectations of convenience

Convenience is now defined by connectivity. Continually connected consumers are turning to their mobile devices to research and complete their purchases on the go.

Consumers in China and India (74% and 75% respectively) are well ahead of the curve, agreeing that their mobile device is their most important shopping tool. Europe trails behind, but, at 35%Britain keeps pace with the global average of 34%.

With the trend increasing steadily year on year and 3G and 4G connectivity continually improving worldwide, we expect mobile to become an increasingly indispensable shopping tool to consumers globally.


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