MRI's Tech Snapshot: Gen Z sets the digital pace

GfK MRI’s Tech Snapshot contains highlights from the most recent Survey of the American Consumer® (Spring 2018 report), focusing on the shifting digital landscape. The infographic provides such insights as:

• number of US adults living in cellphone-only households continues to climb
• podcast listening growing and attracting a young and upscale audience
• viewership of major cable news programs broken down by those adults who characterize themselves as either very conservative or very liberal
• types of TV subscription services
• adults with no traditional TV service tuning in to watch Internet video
• how streaming video users access the internet – what’s most popular device?
• users of social apps – WhatsApp, Yelp, and Snapchat – diverse and engaged with the content