logo
search
EN
logo
search

Home /

Insights /

Insight Detail

25.01.2017

More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

Over a quarter (27 percent) of internet users across 17 countries strongly agree that they are willing to share their personal data (such as health, financial, driving records, energy use, etc) in exchange for benefits or rewards like lower costs or personalized service.

This contrasts to 19 percent who are firmly unwilling to share their data.

  • Those aged 30-40 are most likely to share data for rewards
  • China, Mexico and Russia lead for people willing to share data
  • Germany, France and Brazil have the most people not willing to share data
Explore our complete free-of-charge study
Download our infographic "Willingness to share personal data – international average"
Download our infographic "Willingness to share personal data – 17-country comparison"

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Insights

View all Insights

Incredible noise. Powerful signals. Welcome to gfknewron 2.0

Predict the future so you can win it with gfknewron

Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. With gfknewron, what happens next is in your hands.

More people firmly agree with sharing personal data, in return for rewards, than firmly disagree