You are on the global GfK website. Visit our local website for more offerings and information in your country.

EN

Home /

Insights /

Insight Detail

25.01.2017

More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

Over a quarter (27 percent) of internet users across 17 countries strongly agree that they are willing to share their personal data (such as health, financial, driving records, energy use, etc) in exchange for benefits or rewards like lower costs or personalized service.

This contrasts to 19 percent who are firmly unwilling to share their data.

  • Those aged 30-40 are most likely to share data for rewards
  • China, Mexico and Russia lead for people willing to share data
  • Germany, France and Brazil have the most people not willing to share data
Explore our complete free-of-charge study
Download our infographic "Willingness to share personal data – international average"
Download our infographic "Willingness to share personal data – 17-country comparison"

Related Products

  • gfknewron

    AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

    Read more
  • gfknewron Predict

    AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

    Read more
  • gfknewron Market

    Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

    Read more

Insights

View all Insights