Bruchsal 07.12.2015

Map of the month: Christmas gifts: Purchasing power for socks in Germany

GfK's Map of the Month for December reveals the purchasing power for the popular holiday gifts of socks, hosiery and knitwear items at the level of Germany's urban and rural districts (study "GfK Purchasing Power for Retail Product Lines Germany 2015").

Additional information on the purchasing power study for retail product lines can be found in our press release.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Additional information can be found at