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Bruchsal, 24.08.2016

Map of the month: GfK Retail Purchasing Power

GfK's Map of the Month for August shows the amount of general purchasing power available for retail spending after deducting expenses relating to rent, mortgage payments, insurance, vehicles, travel and services. GfK Retail Purchasing Power is therefore a measure of the potential demand for fixed-location retail and mail-order trade within a specific region.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

Download the map in high-resolution JPG format.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Additional information can be found at www.gfk.com/geomarketing.

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