Bruchsal 22.03.2016
Map of the month: Senior citizen households in Germany
GfK's Map of the Month for March shows the distribution of senior citizen households at the level of Germany's urban and rural districts (source: GfK Demographics 2015, Germany). The highest share of senior households is typically in rural areas, particularly in eastern Germany. The highest share of this demographic can be found in the urban district of Suhl in Thuringia: 46 percent of all household heads in this location are 60 years or older.
More results can be found in our press release on the study GfK Demographics 2015.
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
Additional information can be found at www.gfk.com/geomarketing.