28.05.2019
MIR - Marketing Intelligence Review - 2019/1
MIR - Marketing Intelligence Review - 2019/1
Újabb ingyenesen letölthető kiadvány marketing szakembereknek!
A tartalomból:
- Reinventing the Retailer: Retaining Relevance and Customer Access
- Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences
- Keeping Loyalty Programs Fit for the Digital Age
- The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose
- Big Data and Analytics in Retailing
- E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?
- eBay: Transforming an Auction House into a Retailing Platform
- Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments
A MIR 2019/1-es száma ITT tölthető le.
Jó olvasást kívánunk.
![](https://www.gfk.com/hs-fs/hubfs/content-images/fileadmin/user_upload/country_one_pager/hu/images/mir_foto.jpg?width=535&height=306&name=mir_foto.jpg)