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14.06.2016

Maximizing multi-access strategies

The world might be omnichannel, but not all customers use all channels. If you are to ensure that your financial services brand reaches consumers via the right channel at the right time, you must understand how they respond to those individual channels. From branch to mobile, price comparison sites to websites, there is no one-size-fits-all approach. So what is the best strategy for maximizing multi-channel?

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