logo
search
EN

Bruchsal, 26.06.2018

Map of the Month: Retail share of private consumption, Europe 2017

According to GfK's recent retail study, European consumers spent 30.5% of their available funds for private consumption on brick-and-mortar retail in 2017. This reflects a continuing downward trend, with stationary retail losing ground to online retail as well as recreation and service-related purchases.

GfK's Map of the Month for June illustrates the country-by-country breakdown of the 2017 retail share of private consumption.

Download the map in high-resolution JPG format...

More information can be found in our recent press release from May 22, 2018. You can download the complete study "European retail in 2018" here.

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Insights

View all Insights