Map of the Month: GfK Purchasing Power, Germany 2024

GfK’s Map of the Month for January shows the regional distribution of purchasing power in Germany in 2024.

The purchasing power of Germans will increase to €27,848 per capita in 2024. This means that they will have a nominal 2.8 percent and €767 more per capita available for consumer spending, housing, leisure and savings than in the previous year, which would at least offset the Bundesbank’s current inflation forecast of 2.7 percent. The front-runner among all 400 urban and rural districts is the rural district of Starnberg, where people have a spending potential of €38,702. This puts the people of Starnberg exactly 39 percent above the national average. The rural and urban districts of Munich follow in second and third place with €37,545 and €35,867 respectively. As in previous years, the city district of Gelsenkirchen brings up the rear: Residents there have a net income of €22,007, which means they have 21 percent less available for spending and saving than the average German.

Download the map in high-resolution JPG format...

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK". 

Further insights into GfK's market data offering can be found here.