logo EN

29.10.2019, Bruchsal

Map of the Month: Purchasing power for new automobiles, Germany 2019

GfK's Map of the Month for October illustrates the distribution of 2019 purchasing power for new automobiles in Germany.

Per capita purchasing power for new automobile purchases varies significantly across Germany. Among the nation's districts with more than one million inhabitants, the top spots go to Hanover Region (€524) and the urban districts of Munich (€501) and Hamburg (€423). But these locations are outpaced by some mid-sized districts, including the rural districts of Esslingen (€627) and Rhein-Neckar-Kreis (€625), among others.

Download the map in high-resolution JPG format...

These and similar insights on purchasing power allow retailers and manufacturers to align their offering with regional consumer preferences.

In addition to purchasing power for new automobiles, GfK also calculates purchasing power for other automotive product lines, including used automobiles, automobile maintenance and repair, automobile tires and automobile accessories.

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".

Related Products

  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 14.05.2020

    Articles

    Perfect your promotional tactics with weekly sales insights

    Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.

  • 14.05.2020

    Articles

    Scale new sales peaks using weekly POS insights

    Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those ...

  • 14.05.2020

    Articles

    Weekly wins: Understanding the power of tactical sales insights

    Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal ...

View all Insights