Bruchsal, 15.11.2018

Map of the Month: GfK Purchasing Power, Europe 2018

GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.

According to GfK's latest purchasing power study, Europeans have an average of €14,292 per person available for spending and saving in 2018. But this per capita purchasing power varies dramatically among the 42 studied countries. First-ranked Liechtenstein is far ahead of the field with €65,438, followed by Switzerland with €40,456 and Iceland at €32,958. At the other end of the spectrum are Moldova and the Ukraine, with just €1,843 and €1,318 respectively. Purchasing power insights help retailers and manufacturers identify the most lucrative regions for selling and promoting their products.

Download the map in high-resolution JPG format...

The study "GfK Purchasing Power Europe 2018" is available for 42 European countries at detailed regional levels such as municipalities and postcodes, along with seamlessly fitting data on inhabitants and households as well as digital maps.

More results from GfK’s purchasing power study can be found in our recent press release.

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".

Related Products

  • gfknewron

    AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

    Read more
  • gfknewron Predict

    AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

    Read more
  • gfknewron Consumer

    The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.

    Read more


View all Insights