GfK’s Map of the Month for December shows the 2021 regional distribution of retail purchasing power via online and brick-and-mortar retail in Germany.
In Germany, there are significant regional differences in terms of per capita retail purchasing power – both in online and brick-and-mortar retail. Residents of the urban district of Munich spend €1,585 per capita online, which is 28.6 percent more than the average German. Thus, they rank first among all 401 urban and rural districts in the online retail channel. The urban district of Pirmasens takes last place with a per capita purchasing power of €1,002. When it comes to brick-and-mortar retail, the inhabitants of the rural district of Starnberg have the highest per capita purchasing power, whose inhabitants spend €6,700 and 28 percent more on online retail than the national average. In the last-placed urban district of Gelsenkirchen, on the other hand, residents have only €4,395 available for their spending on brick-and-mortar retail.
The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".
Further insights into GfK's market data offering can be found here.