Bruchsal 10.01.2022

Map of the Month: GfK Purchasing Power, Germany 2022

GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.

According to GfK's latest purchasing power study, Germans will have €24,807 per person for consumer purchases, living expenses, recreation and saving in 2022. This is a nominal per-person increase of 4.3 percent or €1,013 over the revised forecasted value from last year. But the amount of purchasing power available to consumers differs widely from region to region: With €34,758 per person, inhabitants of the Bavarian district of Starnberg have 40 percent more purchasing power than the national average, followed by the rural district of Munich (€33,442) and the urban district of Munich (€32,364).

Download the map in high-resolution JPG format...

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK". 

Further insights into GfK's market data offering can be found here.