GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.
According to GfK's latest purchasing power study, Germans will have €24,807 per person for consumer purchases, living expenses, recreation and saving in 2022. This is a nominal per-person increase of 4.3 percent or €1,013 over the revised forecasted value from last year. But the amount of purchasing power available to consumers differs widely from region to region: With €34,758 per person, inhabitants of the Bavarian district of Starnberg have 40 percent more purchasing power than the national average, followed by the rural district of Munich (€33,442) and the urban district of Munich (€32,364).
The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".
Further insights into GfK's market data offering can be found here.