logo
EN

Bruchsal, 13.11.2019

Map of the Month: GfK Purchasing Power Europe 2019

GfK's Map of the Month for November shows the distribution of purchasing power in Europe in 2019.

According to GfK's latest purchasing power study, Europeans have an average of €14,739 per person available for spending and saving in 2019, which equates to growth of approximately 3.5 percent. But the gap between rich and poor in the 42 evaluated countries is substantial: Liechtenstein tops the rankings with €67,550 per person, while last-ranked Ukraine has just €1,830 per person.

Download the map in high-resolution JPG format...

The study "GfK Purchasing Power Europe 2019" is available for 42 European countries at detailed regional levels such as municipalities and postcodes, along with seamlessly fitting data on inhabitants and households as well as digital maps. Purchasing power insights allow retailers and manufacturers to sell and promote their products and services in the most promising regions.

More results from GfK’s purchasing power study can be found in our recent press release.

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 23.09.2020

    Reports

    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

  • 12.08.2020

    Reports

    COVID-19 - Changes in online behavior across Europe - June

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country ...

  • 05.06.2020

    Reports

    COVID-19 - Changes in online behavior across Europe

    Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and ...

View all Insights