iStock-1173279965

Insights

Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.

 

Bruchsal, 13.11.2019

Map of the Month: GfK Purchasing Power Europe 2019

GfK's Map of the Month for November shows the distribution of purchasing power in Europe in 2019.

According to GfK's latest purchasing power study, Europeans have an average of €14,739 per person available for spending and saving in 2019, which equates to growth of approximately 3.5 percent. But the gap between rich and poor in the 42 evaluated countries is substantial: Liechtenstein tops the rankings with €67,550 per person, while last-ranked Ukraine has just €1,830 per person.

Download the map in high-resolution JPG format...

The study "GfK Purchasing Power Europe 2019" is available for 42 European countries at detailed regional levels such as municipalities and postcodes, along with seamlessly fitting data on inhabitants and households as well as digital maps. Purchasing power insights allow retailers and manufacturers to sell and promote their products and services in the most promising regions.

More results from GfK’s purchasing power study can be found in our recent press release.

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".

Insights

View all Insights