Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.



Knowing what really matters: GfK corporate image brochure

At GfK, we are the link between consumers and markets.

Over 13,000 experts analyze the needs and desires of consumers and combine their knowledge of the international context with analyses of local markets in more than 100 countries.
We measure.
We predict.
We explain.
We consult.
In one phrase: We turn research into smart business decisions.
And, by doing that, we deliver what really matters.

In our corporate image brochure, we show you who we are and what kind of insights we provide. Discover surprising Connected Consumers findings on how they act and why they use specific devices. Get our USPs at a glance. Read what major clients say about working with us. And learn about our employees’ power and passion – dedicated to our clients’ growth. 

Download our corporate image brochure (PDF)

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