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06.02.2020

Key take-aways from the year-end peak trading season

Black Friday is now the biggest sales event in the retail year in many key markets. GfK’s retail expert Michael McLaughlin explains how the end-of-year peak trading season changed and what this means for your promotional tactics and planning. Watch our video.

Find out more in our infographic

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Key take-aways from the year-end peak trading season