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Insights

Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.

 

17.06.2016

It is important to always be reachable

We asked the online population in 22 countries about how strongly they agree or disagree with the statement, "To me, it is important to always be reachable wherever I am".

  • 42 percent of the connected population firmly agree (top two boxes in a 7-point scale)
  • 11 percent firmly disagree (bottom two boxes)
  • Germany, Sweden, Canada and Netherlands run counter to the international trend, with more of their connected consumers firmly disagreeing than agreeing
Explore our complete free-of-charge study

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