logo
search
EN
logo
search

Home /

Insights /

Insight Detail

17.06.2016

It is important to always be reachable

We asked the online population in 22 countries about how strongly they agree or disagree with the statement, "To me, it is important to always be reachable wherever I am".

  • 42 percent of the connected population firmly agree (top two boxes in a 7-point scale)
  • 11 percent firmly disagree (bottom two boxes)
  • Germany, Sweden, Canada and Netherlands run counter to the international trend, with more of their connected consumers firmly disagreeing than agreeing
Explore our complete free-of-charge study
Download infographic "Always reachable" (total)
Download infographic "Always reachable" (countries)

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Insights

View all Insights

Incredible noise. Powerful signals. Welcome to gfknewron 2.0

Predict the future so you can win it with gfknewron

Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. With gfknewron, what happens next is in your hands.

It is important to always be reachable