NewYork 05.12.2017
Infographic: Tune in to omnichannel touchpoints
Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?
Take a look at the infographic below from GfK’s latest FutureBuy® report to find out!
![](https://www.gfk.com/hs-fs/hubfs/content-images/fileadmin/user_upload/dyna_content/us/images/futurebuy-touchpoints-infographic.jpg?width=1120&height=1450&name=futurebuy-touchpoints-infographic.jpg)
To learn more about omnichannel touchpoints, download a free sample report of this year's FutureBuy study for the United States.