03.06.2019
Infographic: Stronger trade relationships through Key Account Data. Who benefits the most?
With Key Account Data Reporting (KADR), manufacturers can access the same sell-out data as their retail partner, allowing both parties to work together as equally informed players to engage effectively in join category management, co-create strategies, gain efficiencies and agree on growth opportunities. Three major functions benefit most from this account-level intelligence: Key Account Sales Managers, Category Managers and Trade Marketing Managers.
Who benefits the most from Key Account Data?
![](https://www.gfk.com/hs-fs/hubfs/content-images/fileadmin/user_upload/website_content/images/1120-infographics/gfk_infographic_kadr_whobenefits_web_1120.jpg?width=1120&height=2683&name=gfk_infographic_kadr_whobenefits_web_1120.jpg)