Jeremy Maggs interviews GfK’s Rachel Thompson on Township Marketing

Jeremy Maggs, from eNCA Maggs on Media, interviewed Rachel Thompson, Insights Director at GfK South Africa, about new GfK research which reveals how brands can connect with people in townships by aligning with their values. Watch the interview at: www.enca.com/media/video/maggs-on-media-township-marketing-part-2-of-3.