How important is the look & style of technology products?

With a number of new technology gadgets being launched this summer, this is the perfect time for investigating how important the look and style of a technology product is to consumers, in deciding which one to buy.

We asked over 26,000 consumers aged 15 or older in 22 countries how strongly they agree - or disagree - with the statement "The look and style of a technology product is very important in deciding which one to buy”.

• Overall, one in three consumers firmly agree (top 2 boxes) that the look and style of a technology product is very important in deciding which one to buy
• Agreement is highest in Turkey, Mexico and Brazil
• Sweden, Belgium and Japan have highest percentages disagreeing