logo
search
EN

15.03.2016

Global Study: Company responsibilities

Global Study: Company responsibilities

We asked over 27,000 people in 22 countries to select the top three most important company responsibilities from a list that ranged from protecting the health and safety of workers to advertising honestly to providing a good return for stakeholders.

Internationally, the top three are:

  • 47% - providing good jobs for people
  • 41% - producing good quality products or services
  • 37% - being environmentally responsible
Explore our complete free-of-charge study

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Insights

View all Insights