Bruchsal, Germany, February 4, 2021 – GfK has released a new and completely overhauled digital map edition for all of Asia. The edition features coverage of 49 countries, ranging from the three BRICS nations Russia, India and China to smaller countries such as Bahrain and the Maldives. The digital maps depict the latest status of administrative and postal regions and are a prerequisite for accurate location-based market analyses.
GfK’s new Asia Edition 2020/2021 includes digital maps for all of Asia, which reflect the latest regional status and feature several new details and regional levels. Due to boundary adjustments related to newly created or dissolved regions, changes occurred in most Asian countries. The new maps also offer a higher level of detail for many countries, especially along coastlines and in cities. GfK’s digital maps of postcodes and administrative regions such as provinces and municipalities comprise the basis for precise spatial analyses.
“Companies from all industries use digital maps to geocode, link and analyze company and market data as well as other location data,” explains Klaus Dittmann, head of cartography in GfK’s Geomarketing solution area. “In order to avoid erroneous analyses, detailed and up-to-date maps are essential. Creating maps that meet our requirements for detail and accuracy is particularly challenging in Asia due to lacking or incomplete data sources. Through extensive research and by consulting satellite imagery, among other methods, we were able to add numerous layers to our map set for Asia and depict boundaries even more accurately in order to provide our customers with an up-to-date and error-free map base.”
GfK’s Asia Edition 2020/2021 reflects the thousands of changes to postcode and administrative levels that occurred since the last edition. The following section shows a country-by-country description of some of the more comprehensive changes:
GfK's maps for Asia are available for 49 countries in both stand-alone country editions and as a comprehensive continent edition in all standard map formats, including *.shp (ESRI), *.tab (MapInfo), *.lay (RegioGraph) and Oracle Spatial. With the release of GfK’s Asia Edition 2020/2021, the previously used Windows encoding for shapefiles will be replaced by the more practical Unicode (UTF-8) encoding standard. In addition, the MapInfo TAB format has been changed to the more current MapInfo TAB Extended format. All maps are vector-based and consequently offer infinite zoom and flexible viewing options.
GfK is the official supplier of the CRESTA zones, which provide a uniform international standard for the aggregation and exchange of risk-related information in the reinsurance industry. GfK also offers the world's largest collection of administrative and postcode maps.
Additional information on GfK’s worldwide digital maps can be found here.
Print-quality illustrations can be found here.
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