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25.02.2021

GfK continue content partnership at Retail Connect One-to-One EMEA

GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021. Retail Connect One-to-One EMEA is an online Business Matching event gathering Vendors, Distributors and Retailers of Consumer Tech products. The event combines pre-scheduled meetings, product pitches, conference program by GfK.

 

GfK’s experts will cover the following topics:

Innovate today to shape tomorrow
09.30 – 10.00, 2nd March 
Speaker: Tatjana Wismeth

2020 has accelerated digital transformation and our day-to-day life. This is why actionable recommendations are becoming more important than ever in today’s fast moving and ever-more complex world. Learn about the latest developments since GfK’s previous keynote in November 2020 and understand which tech trends will create tomorrow’s growth opportunities for your business. 

Smartphones: back on track after a difficult 2020? 
10.00 – 10.25, 2nd March
Speaker: Sohjin Baek

Smartphones weren’t a first priority for purchase as the world was hit by COVID-19 pandemic in 2020. The market saw a deep slump in 1st half year 2020. Various factors played a part in 2nd half year. Did 2nd lockdown negatively impact smartphone market again, or did year-end promotions catch consumers’ attention back to smartphones? We will look what drove the smartphone market in 2020 and where the market is heading to in 2021.

Success factors and market opportunities for Smart Home in 2021
09.30 – 10.00, 3rd March
Speakers: Sebastian Woldmann and Christian Riedl
   

Smart Home remains a major trend in the tech industry! The demand for connected home solutions increased strongly over the last years. Millions of voice- or app-controlled home appliances, smart LEDs, and building automation devices already found their way into the home of consumers, but there is still a high growth potential for retail and vendors. This workshop sheds light on most wanted smart home applications, purchase drivers, the current demand in the European market and what it needs to be successful in the promising field.

Keeping up with Gaming – new growth driver for at-home time
09.30 – 10.00, 4th March
Speaker: Sohjin Baek

As consumers had extensive time at home due to lockdown and distancing measures, entertainment-at-home was definitely one of the highlights in 2020 for consumers, manufacturers and retailers. How did the Gaming segment respond to the immediate entertainment-at-home demand and how does the trend continue? Now Gaming as mainstream, we will have a look at the opportunities to find out how to keep up with this attractive segment. 

 

 

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