GfK confirmed as Knowledge Partner for Vision-X 2015

​Vision-X is the only eyewear and eyecare event for the optical industry in the Middle East and Africa and is held at the Dubai World Trade Centre on 6 - 8 December 2015 In addition to sharing its latest market intelligence and point-of-sales data for the optics industry in the Middle East, GfK will be providing a “State of the Industry” report for Vision-X 2015.  This report will delve into consumers’ habits and shopping behavior surrounding Optics products in the region, to increase industry understanding of this region’s core trends and developments.

This includes data and intelligence from GfK's expansion of its optical retail intelligence into the Middle East, with new point-of-sales tracking for the Kingdom of Saudi Arabia and the United Arab Emirates. It adds to GfK’s existing standing as a leading supplier of hard information on optical sales trends in Europe and the US for 20 years – covering sales of sunglasses, frames, spectacle lenses and contact lenses.

David Lewis, GfK’s head of Digital & Optics for the MENA region, who will be presenting at Vision-X, has recently written a series of articles for VisionPlus Arabia – with the latest one focusing on Optimising Brand Range.