GfK at Vision X 2015

The very latest international designer sunglasses and eyewear brands are set to be unveiled at Vision X. This is region’s biggest optical health, eyecare and eyewear business event, held at Dubai World Trade Centre (DWTC) from 6-8 December.

Last year’s show attracted more Middle East and Africa region buyers than any other leading optical event, with over 250 brands from 26 countries and 4,268 unique visitors descending on DWTC for the three-day show.

GfK is confirmed as the official knowledge partner for Vision X 2015 - and will be presenting the latest optical retail intelligence for the Middle East market, including data and trends from its new point-of-sales (POS) tracking for the Kingdom of Saudi Arabia and the United Arab Emirates.

This expanded POS tracking capability cements GfK’s standing as a leading supplier of hard information on optical sales trends in Europe and the US for over 20 years – covering sales of sunglasses, frames, spectacle lenses and contact lenses.

Visit GfK at Vision X by contacting Jean-Albert Deba.