FutureBuy 2017 - US Highlights

Today’s shoppers mix and match digital and online resources at will, searching for the best deals – as well as the products they love and trust. Staying on top of this fast-evolving world is crucial for consumer brands of every kind.

GfK’s annual FutureBuy® study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."

Take a look below at the top four insights from this year's study for the United States.