Environmental values and ethical shopping

Country ranking for: I feel guilty when I do something that is not environmentally friendly


With the 45th World Earth Day happening on 22 April, our survey findings show how important environmental values are to people internationally - by country, by gender and by age.

GfK asked over 28,000 people aged 15 or older across 23 countries about how strongly - on a 7 point scale - they agree with the following specific statements:

  • Brands and companies have to be environmentally responsible these days
  • I feel guilty when I do something that is not environmentally friendly
  • I only buy products and services that appeal to my beliefs, values or ideals
Explore our complete free-of-charge study

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