Environmental values and ethical shopping

Country ranking for: I feel guilty when I do something that is not environmentally friendly


With the 45th World Earth Day happening on 22 April, our survey findings show how important environmental values are to people internationally - by country, by gender and by age.

GfK asked over 28,000 people aged 15 or older across 23 countries about how strongly - on a 7 point scale - they agree with the following specific statements:

  • Brands and companies have to be environmentally responsible these days
  • I feel guilty when I do something that is not environmentally friendly
  • I only buy products and services that appeal to my beliefs, values or ideals
Explore our complete free-of-charge study

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more


View all Insights