Embracing the future of packaging
Your products’ packaging creates a vital connection between your brand and your customers. The right packaging delivered to the right channel can be a powerful tool when revitalising brands and launching new products.
Join GfK’s industry experts and listen to the case study from SCA (Cushelle) to learn about the key trends affecting packaging – now and in the future.
This 30 minute webinar will explore:
- How SCA (Cushelle) used brand characterisation to optimise pack design and drive their share of shelf
- How to develop a pack design strategy that works across both in-store and e-commerce environments
- The best way to communicate both your brand and your proposition to consumers
- The rise of Amazon and their battle with CPG companies and traditional retail brands to win at the point of sale
- Why smart packaging is key to an enhanced product experience and brand growth.