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05.04.2017

E-commerce increases its share of TCG sales in Europe

Online's share of overall sales of technical consumer goods (TCG) has grown at a rate of between 1.5% and 2% annually in recent years in Europe - from 13.7% in 2011 to 23.1% in 2016.

Germany is the biggest online market in Europe at 30%. The next biggest single online market in Europe is Great Britain at 22%, followed by France at 11%.

Take a look at our 'E-commerce continues to grow in Europe' infographic for more information on online/offline sales on product group and country level.

 

Are you interested in further information?

Download our Tech Trends 2017 report to find out what our experts think about the hottest technologies.

Download our full Tech Trends 2017 report for free

Download our infographic (PDF | 133 KB)

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E-commerce increases its share of TCG sales in Europe