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Insights

Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.

 

08.06.2017

Digital vs. non-digital advertising: Where should you be investing?

With Connected Consumers exposed to both traditional and digital media along their purchase journeys, deciding where to invest your advertising budget isn’t easy. In order to create effective media campaigns, you need to know where non-digital formats add value, what digital media platforms drive value and how digital and non-digital formats work together. 

With the explosion of media channels and devices, obtaining this knowledge is one of the biggest challenges for all our clients. But we can help you to understand which of your media are delivering the best ROI – and which to invest more in to drive higher returns. 

 

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