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Insights

Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.

 

23.05.2017

Consumers value time and experiences more than money and possessions

Time more important than money

Looking the top 2 (agreement) and bottom 2 (disagreement) boxes from on a 7-point scale:

  • Internationally, three times more people firmly agree than disagree in wanting more time over more money
  • Even among people with low income, twice as many firmly agree than disagree
  • For those aged 60+, the gap narrows significantly
Explore our complete free-of-charge study

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