Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016

by Axel Maireder, Head of Global Social Media Intelligence Research Services, GfK

The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before. People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today. Understanding social media and social networking is crucial for brands in order to know how they can.

Watch Axel Maireder’s presentation highlights from GfK’s exclusive client event in Singapore in 2016: The Connected Consumer.