Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016

Connecting to Consumers via their Social Worlds

by Axel Maireder, Head of Global Social Media Intelligence Research Services, GfK

The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before. People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today. Understanding social media and social networking is crucial for brands in order to know how they can.

Watch Axel Maireder’s presentation highlights from GfK’s exclusive client event in Singapore in 2016: The Connected Consumer. 

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 29.10.2020


    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

  • 19.10.2020


    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020


    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

View all Insights