logo
search
EN

03.08.2016

Connected Journeys in a Digital World | Singapore - Connected Consumer 2016

Connected Journeys in a Digital World

by Karthik Venkatakrishnan, APAC Director, Digital Media Intelligence, GfK

Digitalisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase  in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.

Watch Karthik Venkatakrishnan’s presentation highlights from GfK’s exclusive client event in Singapore in 2016: The Connected Consumer. 

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Insights

View all Insights