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28.02.2015

Comparing prices using mobile phone while in a store

What activities are shoppers doing on their mobile phones, while they are in a store?
Find out how countries, age groups and men/women differ in comparing prices, contacting friends or family for advice, taking pictures of products or advertisements, scanning barcodes or QR codes, and buying products through an app or a website.

For the survey, GfK interviewed more than 25,000 mobile phone users aged 15 or older in 23 countries either online or face-to-face in summer 2014. The countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey, UK, Ukraine and USA.

Explore our complete free-of-charge study

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