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23.10.2017

Chinese are the most selective on what to eat and drink

We asked 23,000 consumers online in 17 countries how important certain factors are, from a given list, when deciding what to eat or drink.

  • Nearly half of consumers rate “low sugar or sugar-free” and “free from GMO ingredients” as very or extremely important, when deciding what to eat or drink
  • Organic, pro-biotic, fortified and gluten-free products are more important to people aged under 40
  • Income has some effect on people’s ratings, but gender does not
  • Chinese are the most selective on what to eat and drink, out of 17 countries surveyed 

Use the button at the bottom of this page to download the complimentary report showing results in detail for each country, and here are some highlights:

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