COVID-19 - Changes in online behavior across Europe - September


GfK Report: online behavior across Europe


Which categories of online use have increased and decreased the most before and during the COVID-19 crisis? Using our online usage index based on time spent across different categories of sites, we look at changing patterns of use for:

  • Germany
  • Spain
  • Netherlands
  • Italy
  • Poland

We analyzed the average daily time spent in each category after the initial lockdown period and compared it with the time during lockdown to understand how behavior had changed across various categories to understand the health of each category and get an idea of where to advertise. We used an index approach, where figures above 100 means use has increased, and below 100 mean use has dropped.

For example, in Germany, despite infection rates climbing once again, time spent on Public Services sites has dropped steadily while simultaneously travel has risen sharply. Conversely Spain shows a recent climb in Public Services (after a long period of decline) and time spent on Travel sites had recently dropped.

Deep dive in the results of the study and discover the best performing vs worst performing categories!

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