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22.02.2017

Car features: which are ‘very important’?

Global study: Latest driver technology ‘very important’ to 1 in 3 people across 17 countries

In a survey of which vehicle features consumers say are ‘very important’ to have, areas such as safety in an accident, reliability, fuel economy and low running costs naturally top of the list.

However, significant numbers also state that having the latest driver technology  (36%) and passenger technology (28%)  is ‘very important’ to them – and the percentage claiming this increases notably with income. 

Explore our complete free-of-charge study
Download infographic "Percentage saying latest driver / passenger technology is ‘very important’"
Download infographic "Top 3 ‘very important’ vehicle features, by country"

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