logo
search
EN
logo
search

Home /

Insights /

Insight Detail

22.02.2017

Car features: which are ‘very important’?

Global study: Latest driver technology ‘very important’ to 1 in 3 people across 17 countries

In a survey of which vehicle features consumers say are ‘very important’ to have, areas such as safety in an accident, reliability, fuel economy and low running costs naturally top of the list.

However, significant numbers also state that having the latest driver technology  (36%) and passenger technology (28%)  is ‘very important’ to them – and the percentage claiming this increases notably with income. 

Explore our complete free-of-charge study
Download infographic "Percentage saying latest driver / passenger technology is ‘very important’"
Download infographic "Top 3 ‘very important’ vehicle features, by country"

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 25.02.2021

    Car features: which are ‘very important’? Events

    GfK continue content partnership at Retail Connect One-to-One EMEA

    GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...

    Read more Car features: which are ‘very important’?

  • 29.10.2020

    Car features: which are ‘very important’? Reports

    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

    Read more Car features: which are ‘very important’?

  • 19.10.2020

    Car features: which are ‘very important’? Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

    Read more Car features: which are ‘very important’?
View all Insights