Discover gfknewron Predict: A real-world, AI-enhanced forecasting solution

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At a glance

  • gfknewron Predict revolutionizes forecasting with AI and extensive GfK data, making advanced market insights accessible for all levels of expertise. 
  • It offers precise short and long-term forecasts using the largest POS dataset, analyzed through machine learning for up to 98% accuracy. 
  • User-friendly dashboards and continuous data updates empower businesses to make informed decisions, navigating market uncertainties with confidence and precision.  

gfknewron Predict is one of the only platforms to support self-serve business forecasting for everyday users, not just data specialists.

gfknewron Predict combines the latest AI-led technology with proprietary data sourced by GfK — a giant in market and consumer intelligence since 1934 — to deliver clear insight into the future of product demand and Tech & Durables market activity. Meanwhile, Tactical Forecasting — a tailored solution for retailers powered by gfknewron Predict — gives retailers specialized insights that help optimize supply chains, uncover sales projections per product segment, plan management and promotions, and actively manage sales targets. 

Imagine tapping into precise and timely projections of future demand as a retailer or manufacturer, and being able to anticipate what goods customers will buy, where they will buy them, in which quantities, and at what price? Let’s explore gfknewron Predict Forecasting and Retail’s Tactical Forecasting powered by gfknewron Predict to illustrate how it’s possible. 


Starting from the dashboard overview, users can drill down and uncover specific insights most relevant to their project and business goal via the channels selection drop-down menu and filters. 

Our Customer Success Managers provide timely annotations directly within the forecasts, facilitating near-real-time updates on the client's interface. This seamless integration ensures that market expertise is readily transmitted across the platform, accessible 24/7 to users.


These channel selection, feature and display options ensure gfknewron Predict users can quickly surface and act on the insights that matter. A download option (found on the top right hand corner of each chart) further enables users to save and share their forecasts with colleagues, as an .xls file.  

Users can choose to display forecasts as absolute or running totals, predicting movement in units or revenue over defined periods. Here, the dashboard displays a 26-week projection based on the most recent week’s proprietary GfK POS data, further enriched with historical data. Users can toggle between display options: switching focus between sales units and revenue at market level, across digital and brick-and-mortar sales.  

Updated weekly to reflect insights based on the latest data, this forecast is best used to inform strategic planning that maximizes sales and streamlines inventory and stock management.  


Longer term forecasts 

Businesses wanting to support longer-term planning also have the advantage of extended, 18-month forecasts. This allows the user to forecast well into the next year, delivering enhanced Full Year planning. 



While these Absolute charts better enable benchmarking and a thorough comparative analysis between categories or segments, Running Total charts will also be available on 18-month forecasts. These are tailor-made to provide deeper insight into trends over time and help teams better understand seasonal fluctuations. 


Further, users will also quickly be able to compare the past years’ performance for the forecasted period on both charts, with the enrichment data displayed directly below their main forecast for quick visual comparison.  


These examples scratch the surface of how gfknewron Predict helps users to reduce business uncertainty and base every decision — across marketing, sales, promotions, operations and the C-Suite — on data. 

What sets gfknewron Predict apart as a forecast tool?

gfknewron Predict bases its forecasts on the world’s largest sample of POS data — totaling trillions of unique transactions. Each forecast is generated by a machine learning algorithm that learns from more than 10 years of this data, categorized by product group, product features, region, and distribution. This amounts to nearly 100,000 unique time series.  While we capture the long term trends and behaviour and learn from many historical examples, the short term behaviour undoubtedly has a major impact on short term swings.

A bottom-up methodology initially analyzes individual sales over a wide range of time-series data, before aggregating it to segment and market level data to uncover  which direction the market is moving in. Informed by external economic data and expert forecasts as well, the gfknewron Predict model delivers forecasts with up to 98% accuracy. Accounting for correlations and complex patterns across industries and locations worldwide, this model unlocks a unique insight into the dynamics and trends of the global marketplace.  


Why choose gfknewron Predict as your business forecasting tool? 
The world's largest proprietary point of sales database combined with external economic data and a unique holistic forecasting model to deliver unprecedented insights into the fast changing retail markets worldwide.  


We test all our forecasts against a metric called (1-RMSSE). In simple terms, this compares the outperformance of our forecasts against simply using a baseline forecast from the prior year. This ensures that our forecasts scientifically outperform and add value against a direct alternative. This corroborates with qualitative feedback from clients that our forecasts lead the market in terms of accuracy.

The proprietary POS data set includes key metrics, such as sales volume, revenue, and individual store information. Additional calendar data for significant events — such as the Blavatnik School of Government’s COVID-19 Response Tracker to ensure historical data during COVID times can be normalized and used — complete the data set. These are analyzed in relation to sales trends and macroeconomic factors including regional GDP, consumer confidence and employment rates, ensuring the latest economic trends are also captured.  

Most importantly, the gfknewron Predict model is engineered to constantly assess and incorporate new data sources as they become available — ensuring continued accuracy and relevance. Further, these insights (data and recommendations) are presented in clear, customizable, and easy-to-understand dashboards — enabling teams across organizations to self-serve their scenario planning needs and base their decisions on high-quality forecasts. 

Success stories

  • We’ve never had this level of visibility of performance across all our brands and channels in one place. We now trust gfknewron Predict recommendations enough to base our pricing and promotion strategy on them and influence how we refine our portfolio assortments and marketing communications. And it doesn’t feel like guesswork anymore.
  • Being able to respond fast to changing market developments at a product level is key to our commercial success. At Epson Germany, we trust gfknewron Predict as our go-to source of advanced marketing intelligence. All our sales teams can access timely, robust and accurate information from one easy-to-access platform.
    Christian Langenberg
    Manager Business Management, EPSON Germany
  • I really enjoy using gfknewron Predict and Market. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.
    Judith Unger
    Product Manager Germany, DeLonghi
  • Since we are primarily a volume business in a highly competitive, extremely price-sensitive market, gfknewron Predict helps predict sales volumes based on actual buying trends and demographics. This is a lifeline for us, especially during critical sales periods. In the last Black Friday event, we achieved a sales uplift of nearly 20%, [which was an] uplift of around 2.5K units by volume and helped reduce unsold stock by at least 10% through smart allocation of SKUs across all our stores. This was very close to the predicted volumes from the tool.” —Forrester Total Economic ImpactTM study
  • In our cooking product range, we achieved a 21% sales increase. One [stock keeping unit] equated to an average price of R$2,750 [Brazilian Real] — close to the forecast sales volumes from gfknewron Predict, and based on the early detection of market trends and customer buying behavior. We would not have been able to foresee this, and would have lost the opportunity to uplift market share and brand equity.
  • The forecasting on GfK Predict is much more accurate than the forecasting that we get from a competitor tool we used to use. The competitor had around 20% error whereas GfK was sitting at around 95% accuracy. In addition, the competitor’s forecasts could only be updated every 3 months whereas we get new estimates every week from GfK directly on the platform.
    Senior Manager, Major US Technology Company

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Build the right strategies with gfknewron Predict

Today’s winners are agile, data-driven, and put themselves in positions to seize the initiative. gfknewron Predict helps business decision-makers and their teams stay one step ahead of a market and consumer base that’s constantly changing.  

Discover how this business forecasting solution ensures you accurately predict — and plan for — the impact of new products entering the market, changes in product life cycles, shifts in consumer behavior, and more.