logo
search
EN

06.12.2018

Black Friday 2018: Tech durables turnover more than doubles compared to average week

Discounts during Black Friday week are becoming increasingly popular in Europe and beyond. Across the key markets Germany, UK, Italy, Spain, France, Poland, Brazil, Russia, 125% more turnover than in an average week was generated. Italy showed the most significant sales increase (+42%) compared to the 2017 Black Friday week and Brazilian shoppers spent the most (1.2 billion €).

Loudspeakers, digital cameras, notebooks and TVs were among the product groups which gained most traction in the Black Friday week compared to the previous week. Significant price cuts were granted for example on OLED TVs. More than a third (35%) of all Black Friday shopping for technical consumer goods was done online (vs. 29% in an average week) with IT products being particularly popular (45%).

Related Products

  • gfknewron

    AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

    Read more
  • gfknewron Predict

    AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

    Read more
  • gfknewron Market

    Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

    Read more

Insights

View all Insights