Discounts during Black Friday week are becoming increasingly popular in Europe and beyond. Across the key markets Germany, UK, Italy, Spain, France, Poland, Brazil, Russia, 125% more turnover than in an average week was generated. Italy showed the most significant sales increase (+42%) compared to the 2017 Black Friday week and Brazilian shoppers spent the most (1.2 billion €).
Loudspeakers, digital cameras, notebooks and TVs were among the product groups which gained most traction in the Black Friday week compared to the previous week. Significant price cuts were granted for example on OLED TVs. More than a third (35%) of all Black Friday shopping for technical consumer goods was done online (vs. 29% in an average week) with IT products being particularly popular (45%).