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Will harnessing smart data for audience analytics save the broadcast industry?
Big Data is still in its infancy. Companies are offering more and more subscription-based or registration-based services, across more devices, and are collecting mountains of data about their users and audiences. But most of this potential is currently going unused.
Read in our whitepaper about the following topics:
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Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.
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How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report.
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