logo
search
EN

27.06.2016

Beyond click-through rates: Assessing emotional imprint

New techniques offer advertisers the opportunity to assess the ability of their ads to create a lasting impression

Just because a consumer is part of the 1% who actually clicks on your ad doesn’t mean that you’ve succeeded in achieving any real impact. 

For ads to be effective, they need to create a lasting impression. But how can you measure it?

At GfK we accurately assess the breakthrough of ads and give you an accurate picture of the emotional imprint your campaigns leave on consumers. By measuring an ad’s vividness and the impression it makes on consumers (positive or negative), we are able to calculate a quantitative score to measure the impression your ad leaves on consumers. 

Our unique spotlighting tool assesses an ad’s breakthrough to give a more holistic view of its actual achieved impact. We know from our development work that the more time consumers spend viewing an ad, the more likely it is to leave a lasting impression. Memorability is key to success and brands must work hard to create memorable advertising experiences with a strong emotional imprint if they are to cut through the digital clutter and spur today’s constantly Connected Consumers into action.

Register for our free webinar "Seven strategies to deliver maximum ROI in digital advertising"

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Insights

View all Insights