Leuven 04.12.2018
Belgium Black Friday sales: 2018 vs 2017
In 2018, Black Friday sales in Belgium increased 31,5% in value and 21,7 % in units. The best performing category monitored by GfK point of sales tracking was IT, which took a market share of 29,3%.
Compared to 2017, online sales increased 48,4%, and traditional sales increased 26,9%.
With an increase of 39%, small domestic appliances (SDA) showed the most growth of any category in 2018. The other categories that also showed an impressive growth are IT at 37%, major domestic appliances (MDA) at 35%, Telecom at 31%, and consumer electronics at 19%.
Overall across technical consumer goods, total sales were driven by the heavy price cuts seen during Black Friday week.
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Belgium Black Friday sales in 2018 versus 2017 - major product categories
![](https://www.gfk.com/hs-fs/hubfs/content-images/fileadmin/user_upload/dyna_content/be/2018_graphics/gfk_black_friday_2018_data_infographic_belgium_2.jpg.jpg?width=960&height=540&name=gfk_black_friday_2018_data_infographic_belgium_2.jpg.jpg)